Brands stay ahead with the help of Social media competitions

10 Jun

Competitions running on the social media site Facebook are helping brands to stay ahead of their counterparts.

Many businesses are offering a chance for their Facebook followers to win prizes on their page and are using this opportunity to collect data. This data is then used to boost up customer engagement accordingly.

Andy Smith, senior brand manager for Bachelors at Premier Foods, said to the news portal that Facebook gives businesses more than a simple database of emails.

“The value of data can’t be underestimated. This data isn’t just email addresses, it is people who are engaging with your brand and who have opted in, rather than forgotten to un-tick a box,” he said.

While its hard work to launch a Facebook competition and communicate with fans the real challenge is to stay relevant. Now, these competitions have become a part of long term online marketing strategy.

The great way to understand Facebook followers and motivate them to interact with certain pages is to run competitions and give exclusive data, deals or information.

Alex Packham, head of social media at Odeon, says: “Competitions and the data they generate are becoming the foundation of making our guests’ marketing and cinema experience much more personal. Competitions give us the opportunity to get across commercial marketing messages with an added incentive for our guests to engage with the brand.”

“We’ve developed a comprehensive loyalty scheme database where giving member’s exclusive access to competitions is a key to acquisition and continued engagement with the Odeon brand,” he added.

To keep people engaged, brands are switching to weekly prizes. The continuous engagement drives the competition.

Peter Robb, brand and advertising manager at Continental Tyres, says “There were a total of 14 winning teams and they formed such a close relationship on the trip that when they got back they set up their own Facebook page and invited us to join. They’ve helped to promote the competition this year and recommended a lot more people to join in.”

Any brand looking to promote their ethical work can introduce a competition that gets the users to engage with the cause and promotes their message along with attracting a following.

 

Reference:- http://www.iqchannels.com

EBriks Infotech:-  Image SEO Company India   PPC Company India

Address:- E-171,Sec-63 Noida(UP)-India-201301

Importance of social media measurement

10 Jun

Although the power of social media is expanding at an incredible pace over time, measuring social media still remains a mystery for most people. The present phase of social media needs quick adaptability and is becoming more and more measurement focused. Adapting social media strategies to promote your business is just a small piece of the pie, one also needs to measure and quantify the results. This is the only method to determine whether or not the company’s targets are achieved.

There are two main reasons that make the measurement process a mystery

1.      The fact remains that most people fail to understand the off-site activities that are taking place; marketers lack the data set that they receive compared with on-site data.

2.      The second thing is that social media is still at an emerging phase and marketers are failing to adapt to the changes quickly enough and set up clear objectives.

The process of measuring social media will turn out to be more fruitful if you use clever tactics to implement the process. The mysterious social media measurement has provided astonishing return on investments (ROI) for those who implemented it in an effective manner.  Here are some start-up ideas that will assist you in enhancing your social measurement

Exceed the last-click attribute:

There are numerous latest tools available that will help you to go beyond the last-click attribute and provide the customer the entire journey before they convert. This will help to improve the interaction process before the customer actually buys the product.

Don’t rely on a single metric:

To measure the actual effectiveness of social media you should not confine only on platform metric because they are not totally customised and cannot conduct experiments on layouts. If you want to get utmost results then you need to make your own site a social hub and make it a great conversation arena.

Become a conversation ruler:

You need to look beyond the indicators like followers or visitors (micro conversions) and break through the macro conversations that generate leads or revenues separately. The best way would be to combine both these to get the best outcomes.

 Example: you will measure the leads that are generated at the same time you will also look at your newsletter for high-conversation sign-ups.

This will help you to discover whether high-conversations are providing better outcomes for you than the revenue. If that is the case then you can focus on grasping new sign-ups instead of making purchases directly.

 

Reference:- http://www.iqchannels.com

EBriks Infotech:- SEO Company India   PPC Company India

Address:- E-171,Sec-63 Noida(UP)-India-201301

Facebook cracks down on fake likes through increased automated efforts

10 Jun

It is shocking to discover that many people are not actually using genuine methods to increase their fan base on their Facebook pages. Some of the likes being registered are not being carried out by real life people. So, Facebook has come up with improved security methods to track down all the phantom likes.

 

 

Facebook has increased its security features by updating the integrity system to prevent any fake likes on the Facebook pages and to put a full stop to the illegal activities taking place. This update has basically been done to improve the authenticity of the pages and provide the exact numbers of fans and valid, accurate demographics to all users.

Facebook has improved its automated system in order to remove the phantom likes; this will hopefully eliminate all those fake likes that are being generated through compromised accounts, malware, fake user accounts and all the likes that are bulk purchased. Though Facebook already had protection against such threats, these improved systems are configured especially to recognise the suspicious likes and take necessary actions against them.

On average, a calculated 1 percent of likes on any given page will be removed, provided they and their affiliates follow the terms and conditions.

The fact that people are using illicit methods to increase the number of likes clearly highlights the importance of getting the maximum number of likes for your Facebook page. But getting these like is not that difficult and can be genuinely. Business owners can go for the following methods to easily increase the like count for their pages:

¨      Creating interesting content:

This is the key factor in gaining a maximum number of likes; you can write posts that are interesting so that they grab the attention of the users and you can also post photos; to appear visually interesting. If your articles are liked by readers they will share it among their group of friends and it will automatically you gain more likes.

¨      Email campaigns:

This is another useful method that helps you in achieving your goal. You can ask the people on your present contact list to like your posts and pages and you can also utilise the email services and generate more genuine likes.

¨      Writing press releases:

Media is always a great source from which to promote any business. Media platforms are always in search of interesting and useful content. You can ask them to mention your Facebook page at the end of their articles.

 

Reference  :- http://www.iqchannels.com

EBriks Infotech : – Image  SEO Company India SMO Company India 

Address :- E-171,Sec-63 Noida(UP)-India-201301

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