Archive | April, 2013

Content Karma: Why Being Generous With Your Content Will Help You

30 Apr

When I joined the startup I currently work for five months ago, we were in the midst of a heated debate about what to do with our content. We had recently moved a lot of our content behind a login with the logic being: as a freemium site with over 1,000 free videos, why would users not sign up to see our content? But as an SEO-er, I knew that content attracts customers and that hiding all of our content behind a login wall was actually hurting the chances that users found us. In other words:


Courtesy of Keep Calm-O-Matic

Teaming Up to Get it Done

One of the main reasons that opening up content had been delayed was that doing so gave users less of a reason to sign up immediately. Previously, you could access a landing page that listed all of our video content, but you could only watch the first video in the series. In order to see more, users had to sign up with a free account. So, instead of focusing solely on the SEO value of opening up content, I spoke to other people on my team about the project. It turned out that the UX Manager felt pretty strongly that our content needed to be shareable, or in other words, open and not behind a login. We met and aligned on why opening content was best for everyone, both the user and our company. 

From a UX perspective, ensuring that our users could access our content created a better and more targeted user journey and also allowed us to determine how successful our content was. Presenting the larger picture about how opening our content would allow users to find it and share it, while creating a better journey that we could monitor, track and improve on, made giving our content away without a conversion (in this case a sign up to our site) much easier to sell. It also showed that this was a project that would help the company as a whole and was not just a hack to increase traffic, which lent it more strength (since leadership can be wary of what is perceived as SEO “tricks”). Whenever possible, teaming up across your company will make it easier to implement a project and will also give you some new ideas and direction for how to do so.

Making Mistakes Along the Way

Once we got internal approval to open up the pages, the next question was what page to open. We decided to open up the exact page a logged in user sees as a test for all of our content around Pinterest. I was very excited to get this up and running after all the discussions, but imagine my surprise when instead of increasing our rankings and traffics, our traffic fell! Not only was our new content not ranking for longer tail keywords as expected, but it was hurting our rankings for head terms, which we had historically ranked well for, too.

I couldn’t figure out what the problem was because when I checked the page source, everything seemed fine. So I reached out to John Doherty for some help and he reminded me to always check how Google is caching the page and to browse the page as Googlebot in Firefox. After some analysis, it turned out that we had two problems: 1) Google was having a hard time crawling our video transcripts because of how they were coded, and 2) Our lesson page didn’t appear to be a part of any site hierarchy.

Since our transcript was in a tab, Googlebot was seeing it as a link and not as a tab with content, which was a fairly straightforward tech fix. Additionally, logged in, we had a complete hierarchy of products –> courses –> lessons, but logged out these pages appeared to Google to be unconnected to the higher pages and floating in space. Instead of strengthening the product (category) pages by bubbling up value, they were making them weaker.

How Sharing Content Will Always Help You

We fixed the coding issue and added breadcrumbs to the top of the page to signify a clear hierarchy and bubble up strength. We are still in the process of potentially redesigning the pages to improve the user journey further, but even with a not-perfect page we’ve seen exciting results. (This is another great time to work across the team, especially with UX, as your co-workers will have great ideas for how to improve your content that you may not have thought of.) Our strategy has been to open up the lesson pages (or sub-category pages) by product (or category), opening around 3 a week. This way, Google will see our new content, but our percent of pages crawled will not plummet, nor will we trigger an unnecessary manual review by Google.

By opening up more content, we weren’t only making sure that search engines could crawl our pages and surface our content. We were allowing our users to share our content with their friends and let our content be useful and helpful for future users. We were making it easier to find our brand, but more importantly we were helping more users find content that they wanted and could help them answer their questions.

As a startup our traffic is still small, but opening our content has had a definite impact. To give you a few examples, comparing our unique organic traffic for a week from before we opened up content around a certain product to a week after we did, we saw a:

  • 1,116% increase in traffic surrounding LinkedIn pages
  • 222% increase in traffic surrounding Twitter pages
  • 1,000% increase in traffic surrounding Google Drive pages

Possibly even more importantly, before we opened our content we had one landing page for LinkedIn, which received visitors for seven different queries in GA. Afterwards we had 52 queries driving traffic. That’s a 642.85% increase in queries driving to our pages. And while we can’t be certain of every keyword given GA’s “not provided”, we can be sure of how many landing pages we saw users click through to.

Above – 10 of the 52 different queries from GA that now drove users to our site through “LinkedIn” related keywords.

Another way of looking at this increase in LinkedIn related traffic (the dips between peaks represent the weekends, when we have lower traffic):

Now, imagine multiplying this across 100+ products.

We started opening the first pages (the second time around, after fixing our mistake) at the very end of February. We’ve only opened up about 1/10 of our content so far, but here’s a view of our unique organic traffic in March compared to December by week (hence the drop off in the beginning and end of the graph):

That’s a 49.13% increase in unique organic visitors MoM.

Why it Works & What to Watch Out For

Thinking back to when we were going back and forth about whether or not to open content, one conversation sticks in my mind. Our CEO Jeff Fernandez had been hesitant about doing so, but after thinking it through he came to me and said, “It’s about being generous. We need to be generous with our content.” That really struck a chord with me because it exemplified why you should open up content. If you’re opening up content to game Google results, it probably won’t work in the long run. If you’re doing it because you think it can help people around the world, then it’s safe to say that it’s a good idea.

One way that we knew it was a good idea to open content was by listening internally too. Our own social media guru was struggling because he couldn’t share a lot of our content with our fans or with people he wanted to reach out to. When content is valuable enough to want to share it with your fans and people you want to impress, then you should probably be willing to share it with the world.

Opening up content works, but only when it is content that users want. I know that every single SEO blog post says it, but it is true. How does it help you to rank in search results if no one clicks through or consumes your content? And how can you expect to rank when your content isn’t worth sharing? So in other words, beware of opening up content just because you think it is a quick way to drive traffic to your site. Yes, having more landing pages for people to enter is good, as long as it is still the best user journey. Having pages that don’t help users won’t get traffic and won’t help you. In fact, as we saw when we first opened up our content, it’s pretty easy to mess it up and actually hurt your whole site.

Has anyone else had experiences opening up their content? What are other things to consider when you do so? I’d love to hear your thoughts below.

 

Reference :- http://www.seomoz.org/ugc/content-karma-why-being-generous-with-your-content-will-help-you

 

EBriks Infotech :- SEO Company India, SEO Services, SEO Services India

Competitor Research In An Inbound Marketing World

30 Apr

We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and then over the past couple of years with Panda, Penguin, and the EMD update all rolling out and affecting websites the world over.

Rand talked last week about the changing SEO metrics, and today I want to talk about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing. Since inbound marketing includes a lot more than SEO, if we want to be effective inbound/online marketing consultants, we need to not only have proficiency or knowledge of the different roles of an inbound marketer, but when we get into actionable recommendations for our clients or our company we need to know how to analyze what our competitors are doing across the whole marketing space, both to identify deficiencies in their strategy that you can exploit as well as to see what they are doing that you should also adopt for your company.

So today I am going to talk about a few of the key areas of inbound marketing where you should investigate because they are likely to bring the largest returns (I’m talking about the Pareto Principle, which I was reintroduced to by Dan Shure in this post on his site about applying it to SEO).

By the way, if you’re interested in more on this topic, I’m going to focus on it pretty heavily in my upcoming Searchlove presentation in Boston. I’d love to see you there! Ok, let’s dive in.

Email marketing

If you’ve been in marketing for a while, you should know that email can have an incredible return on investment for the small amount of setup that it takes. In fact it’s the 2nd best ROI for many businesses, according to eConsultancy:

What if I told you that 39.16% of our conversions on the Distilled website (micro and macro conversions, including DistilledU, conferences, and lead gen forms) were touched by an email during the conversion process? What if I told you that this is more than either organic or social? Here’s the proof:

If you’re not doing email marketing, you probably should be. But what works best in your industry? Often we’re paralyzed by the multiplicity of options presented to us by any choice, and research has recently shown that limiting the number of choices can lead to better and less risky decisions than when we’re faced with a seemingly infinite number. By being smart about our analysis, we can reduce the number of choices that we have to make around email, like:

  • What time do I send my emails?
  • How often should I send them?
  • Should I invest in good design?
  • What kind of call to action should I include to start with?

Stalk your competitor’s emails

If you’re interested in investing in email marketing, I’d first suggest that you subscribe to your competitors’ email lists so that you receive emails whenever they send them to their entire list. You won’t be able to learn how they’re segmenting their lists, but you’ll find their frequency, their subject lines that get you to click, and how they are calling you to action. Stephen Pavlovich talked about this at Searchlove New York in 2011, where he suggested that you save your competitor’s emails to your Evernote, with a specific tag, so that you can go back and get ideas for your own emails. While this is an amazing tip that we should all do, it’s step 1 and we should all go further. I like to take the emails sent by my competitors and analyze them in an Excel spreadsheet, taking into account:

  • Name
  • Email date
  • Time arrived
  • Custom design?
  • Call to action
  • Subject line
  • Did I click?
  • Was the email triggered (i.e. was it influenced by something I did recently on their site)?

My analysis looks like this. Feel free to use something similar:

I recently found a chart on MarketingCharts.com (one of my favorite sites) that talked about fallacies surrounding email marketing according to Experian. Their way of setting up their analysis may help you as well:

Throw Into Wordle

Now we need to find what common themes our competitors are using when they send out their emails. The best way to visualize this (I’m a visual person) is by using one of my favorite tools, Wordle. When I put in the words that my competitors have been using for their subject lines, I get this:

Protip 1: To get the best results, use the biggest dataset you can find.

Protip 2: Use this knowledge to inform the content you should be doing outside of blogging 🙂

Content production

Content is a huge part of inbound marketing. You know this, I know this, everyone who reads Moz knows this. So why do I say it? Because once you go beyond “content is king” knowledge, you can actually take this belief that use it to create content that your readers want. When it comes to competitor analysis, you can either choose to do this manually or in a more automated (but possibly less accurate) fashion.

Manually

Using the information gleaned from the Wordle above, I can then go run advanced queries in Google to find how much my competitors are talking about the different content types listed. For example, if I run a [site:seogadget.com “webinar”] search, I get 14 results:

That’s not very many (and no, I’m not calling out SEOgadget here. They do absolutely phenomenal work!), so if I’m starting a marketing agency, or have one that I want to build, this may be an area that I should investigate. At Distilled we run conferences because a) we had someone internally that wanted to do them, b) we thought we could run a darn good conference, and c) because we saw a need for the type of conference we could put on.

More automated

If you want to automate this a bit, you can at least find the number of times that a competitor has mentioned the type of content on their site in the URL. I chose to use the URL instead of just on the site because people will usually put the important words in the URL. We’re not looking for all mentions of a content type like “webinar” – instead we want webinars that only they have put on and published on their site.

So what I have done is built out a spreadsheet for you, a rough tool, using IMPORTXML to scrape the number of results that a site has for the content type. If you’re at all good with scraping in Gdocs, you can make this sheet customized to fit your needs and content types I’m sure!

Go here to open and make a copy of the spreadsheet.

Social amplification

You do follow your competitors on Twitter, or at least have them in a list, right? Oh you don’t. Go do that. I’ll wait.

*Whistles tune*

Following your competitors on social media will allow you to see their strategies for social promotion (if any). While this is nothing groundbreaking, it’s also not something that many people are doing already. You can see how often they are tweeting their own content, if they are tweeting the content of others, and it can also inform you about the kind of content that they are creating.

Since you now know what kind of content they are creating, you can figure out their social promotion strategy outside of their own accounts. Who are their tweeterati (aka, who shares their posts)? Better than that, who are the influential people that share their content? Once you find this, you can then decide whether you will be able to get those same people to promote your content, and how to do that, or if you need to find new people to connect with solely (using a tool like FollowerWonk).

Lucky for you, Topsy allows you to find who the influential people are that share a specific URL. After you enter a URL with “Tweets” selected on Topsy, you can then select “Show Influential Only”, like below:

This is all well and good, but want to do it faster? I built a spreadsheet for you where you can take a URL and it builds the Topsy URL for you, then scrapes the Influential people. Once again, throw this into a Wordle (or Tagxedo, which is more stable) and see who the influencers are!

Go here to make a copy of the spreadsheet.


I hope this post gives you ideas for what is possible for the new competitor analysis within inbound marketing. I’d love to hear in the comments what other ways you are using to do competitor analysis these days.

 

Reference :- http://www.seomoz.org/blog/competitor-research-in-an-inbound-marketing-world

 

EBriks Infotech :- SEO Company India, SEO Services, SEO Services India

Why SEO Is Like An RTS Game (and why you should care)

30 Apr

As a fan of video games, I often compare real-life scenarios to similar elements in games. These elements offer a parallel way to approach many of the same types of challenges that we face in everyday life in a fun, unique way. After all, real life challenges shouldn’t necessarily be unpleasant; if they can be stimulating and entertaining, productivity will improve, and improved productivity usually translates to higher revenue.

Growing up, the first genre of video games I fell in love with was the RTS (real-time strategy). While RTS games usually pit warring factions against each other with an assortment of units involving infantry, armored vehicles, and air and sea-borne vessels, to me, SEO is actually a lot like an RTS; it even has its own versions of those classes of units. Let’s take a deeper look at why SEO is like an RTS game and how you can leverage this idea to benefit your SEO initiatives.

The battlefield

A basic element of any RTS game is the top-down view of the battlefield. From here, commanders have complete control over their campaign. They can devise a strategy, build a base, get real-time information and updates, upgrade technology, and take tactical control over their units to lead them into battle.

battlefield

An Excel or Google Doc spreadsheet may not be the first thing that comes to mind when you think about a battlefield, but in essence, isn’t that what your SEO dashboard (or collection thereof) is? Many SEO professionals use dashboards to manage the various components of their SEO campaign(s), including:

  • Blog content calendar
  • Ranking and traffic monitoring
  • Competitor intelligence and monitoring
  • Guest post content calendar
  • Backlink profile monitoring
  • Brand mention and social media monitoring
  • Onsite optimization monitoring

Years ago, one of the revelations I had that led to vastly improved success as an RTS gamer was simple; increase my screen resolution so I can see more of the battlefield at a time. This change increased information flow to me, allowing me to react quicker and smarter to enemy threats, more effectively monitor my enemies, and control my units for offensive purposes more efficiently.

I had the same revelation one day when I was working in one my SEO dashboard spreadsheets. I had accidentally decreased the font and cell size of the spreadsheet, bringing more information into view at a time. I immediately started drawing new correlations that I hadn’t previously seen; that’s why this page isn’t ranking well. That’s what my competitor did that caused that page to have so much success in the rankings.

This idea extends beyond simply increasing the viewable area of your dashboards, though. Adding a second and third monitor on which you can constantly access dashboards containing information about the state of an SEO campaign, as well as those of your competitors, can allow you quickly detect opportunities for offensive strategies, weaknesses in competitors’ strategies, and tactical advancements being made by competitors.

It all comes down to this: information is intelligence, and what isn’t measured isn’t managed. Here are some of my preferred tools for measuring and monitoring my SEO campaigns:

The offensive weaponry

In RTS games, success is usually achieved by destroying your enemies completely, and battles are fought with land, air, and naval units. Things aren’t usually so brutal in the world of SEO, but offensive tactics can and do result in harm to your competitors.

For instance, moving ahead of a key competitor in the search engine rankings for a highly-trafficked search term will not only increase traffic to your website, but also decrease traffic to that competitor’s website. Repeating this across many keywords will result in significantly decreased traffic for your competitors, as you effectively consume more of the fixed “traffic pie” that exists for your niche or industry.

Similarly, while SEO battles aren’t fought with military units, they are fought with different classes of weaponry that can be compared to air, land, and sea: onsite content, inbound links, and social media signals.

Onsite content represents the foundation of any SEO initiative’s arsenal; it provides numerous benefits that strongly impact overall search visibility while supporting each of the other types of weaponry (by helping to acquire inbound links and providing discussion content for social media feeds). Onsite content is like the assortment of land units in an RTS game, and consists of text-based blog posts, press releases, infographics, video, images, responsive design, proper optimization of internal pages, and much more.

Inbound links are like the air force of an SEO campaign. They provide unparalleled power, and whomever wields the most and best of them generally has superiority on the battlefield (i.e. the best rankings and website traffic). However, getting good inbound links is time-consuming and can be expensive.

Social media signals are like the naval force of an SEO campaign; depending on the battlefield, they may not be needed or useful. However, in the right scenario they can be the force that wins the battle. Social signals currently play a significant role in search engine ranking algorithms, though I believe it’s less than that of onsite content or inbound links. Nonetheless, I expect the importance of social media signals to continue to rise, eventually overtaking or matching inbound links in terms of importance in the ranking algorithm.

Developing an SEO strategy in which you think about each of these three pillars of SEO as your offensive weaponry is key to a winning battle plan (and a successful SEO initiative). Each facet should be analyzed, actionable conclusions should be drawn, and tactical plans with clear milestones should be developed.

Just like a good battle plan, your SEO campaign needs careful and strategic thought and execution. Necessary resources should be calculated and acquired, and the campaign should be monitored and managed by a commander with an expert knowledge of the tools and weapons available (ie, an SEO professional), with a mind for strategy and an aptitude for swift tactical execution.

Follow these seven steps to ensure victory:

1. Start with keyword research

Performing good, informed keyword research is like building your base. In an RTS game, without a strong foundation from which to launch your attacks, you won’t win the battle. In the game of SEO, without proper keyword research, all your future efforts could be wasted.

2. SEO-optimize your onsite content

Optimizing your onsite content is like building your base defenses. In an RTS, your defenses are what will allow you to withstand enemy attacks. In the game of SEO, optimizing your content from an SEO-perspective will patch up any weaknesses in your strategy, making you more resilient to holding your rankings as your competitors engage in their campaigns.

3. Set up Google Authorship

Setting up Google Authorship is like enhancing the attack power of your offensive units. When Authorship is set up, your content will show up with visual representation in Google’s search results. Here’s an example:

Google Authorship

Aside from the ego-boosting appeal of getting your lovable face on Google’s search results page, this has strategic, ROI-generating impact. Since these search results include images, they stand out from normal ones, drawing the searcher’s eye and resulting in more click-throughs. Every time you get a click, that means someone else didn’t. So, as your SEO campaign benefits, your competitors suffer.

Furthermore, Google Authorship imbues your name with the ability to accrue Author Rank, which is a growing factor in the ranking algorithm. The better your Author Rank, the better your content (that you authored) will rank.

4. Create amazing content for your blog

Creating content for your blog is like building your offensive army. Every great piece of content you create is like dropping another raffle ticket into Google’s hat. The more pages of content you have, the more chances you have to show up in Google’s search results. Furthermore, more content means more linkable assets on your website, and inbound links are the strongest single factor in the ranking algorithm.

Without great content (both on and off your website), your SEO campaign won’t be able to get off the ground. But with plenty of great content, you’ll have the ammunition you need to accrue inbound links, climb the rankings, and steal market share from your competitors.

5. Get your content in front of people who will enjoy it using social media marketing

Social media marketing is a way to augment and support your “army” of content. Content that receives lots of social mentions and shares will perform much better in search results, garner more inbound links, and generate more referral traffic, brand awareness, and website traffic.

6. Start your guest blogging campaign

Your guest blogging campaign is like your special weapon or attack unit. In RTS games, each faction has its own special weapon that the enemy fears. A little later in this article, I’ll discuss one such unit, the Krogoth, from one of my personal favorite RTS games: Total Annihilation (and how that relates to SEO).

In SEO, guest blogging is a difficult, time-consuming, endeavor that requires a ton of patience, expertise, and professionalism. The barrier to entry is high, but if you can pull it off, your competitors will fear you; especially if they aren’t doing it themselves.

Guest blogging is my favorite way to build brand awareness, authority, and credibility. Best of all, it’s a great way for me to share and add value about the things I know about (like SEO, social media, and entrepreneurship). Knowing that I’m adding value to the community makes me look forward to getting out of bed and writing every morning. The referral traffic is great, too!

7. Build your personal brand

Your personal brand is what defines who you are as an individual, and this is important because people like people; not companies. If a personal brand were to be compared to an RTS game, I suppose it could be compared to your playing style. Do you like to rush your opponent quickly before they’ve had time to build their base, or do you prefer to play a long, strategic game?

Your personal brand defines how you interact and connect with not only your community, but also your competitors. Earn the respect of your competitors and you’ll surely earn the respect of your target market. This will result in traffic, leads, and sales.

Time and effort creates value

In most RTS games, the more expensive the unit, the more effective it is in battle. I fondly remember one unit called the Krogoth (from Total Annihilation, my favorite RTS game), which was a massive and devastating offensive unit that required a huge amount of resources and time to build. However, the Krogoth could take down entire armies of enemy units. Just a few of them could march into an enemy base and wreak havoc, severely damaging the enemy if not causing their complete destruction.

Krogoth

In the game of SEO, extremely valuable (often expensive and/or time-consuming) content is like the Krogoth. It can attract lots of high-quality inbound links, referral traffic, and social media buzz. Neil Patel of Quicksprout has mastered this concept and represents a perfect example for how to do it correctly.

Neil invests a great deal of time and money to create and publish extremely valuable eBooks, videos, infographics, and blog posts which have helped establish him as a well-known and successful entrepreneur. Not only has Neil’s personal brand benefited from this distinction, but so have his businesses.

Similarly, SEOmoz specializes in publishing top-notch quality content. They have built their business around the success of this content, using it to build brand awareness, trust, and loyalty, which has helped grow and establish the world’s largest community of SEO professionals, to which they sell their SEO software toolset.

Just like it’s more worthwhile to build a Krogoth than an entire army of smaller units, one extremely awesome and highly-valuable piece of content is better than many low-value ones.

Conclusion

While SEO and RTS gaming may seem totally unrelated at first glance, learning to think like a battlefield commander can mean the difference between a good SEO professional and a masterful one (or a moderately successful SEO campaign vs. a wildly successful one).

I hope this unique look into the similarities of SEO and RTS games gives SEO professionals a new perspective with which to view our young industry; one that will breathe some life into the daily grind while yielding more successful SEO campaigns. Please share your thoughts in the comments below!

 

Reference :- http://www.seomoz.org/blog/why-seo-is-like-an-rts-game

 

EBriks Infotech :- SEO Company India , PPC Company India, SEO Services

Social Authority Now Has A Free (and generous) API

29 Apr

You read that right. Social Authority now has an API. And it’s free. And you can grab a ton of data (i.e. you can query for data on up to 500,000 Twitter users per day). That’s a whole lot to be excited about!

What is Social Authority?

Social Authority is our transparent, business-focused metric that measures influential activity on Twitter. We introduced it a few weeks ago, and we love how it’s adding real value for our Followerwonk customers.

One of the biggest benefits of Social Authority is that it helps drive engagement tactics; namely, who is best going to ricochet your message around their network when you @mention them. Our score helps find those standout prospects to engage by analyzing your social graph, comparing your relationships with others, and tracking your new (and lost) followers.

Social Authority also augments content strategy. We’re upfront that our metric is based on retweets. At core, we’re measuring a person’s activity on Twitter (that is, the content they produce), rather than the person herself. This means that those with high Social Authority are producing content that gets noticed and retweeted. As such, finding those with high Social Authority in your industry (and looking carefully at their tweets) offers insight into what content works well for your audience.

Mashing it up

At Moz, we’re all about giving our customers data that they can use in creative ways for their specific purposes. And with Social Authority, it’s no different. We think that our score can be useful in all sorts of unique ways, and as a foundation for new metrics, too.

As I’ve mentioned before, the key in social often comes down to this little puzzle. Here’s a quick little example.

Namely, we need to find influential people who are likely to listen!

Finding these people is often tough. Folks who are influential, pretty obviously, have a lot of folks trying to get their attention. This means that it’s hard for you to break through with your message to them.

We’ve helped this situation in Followerwonk by computing an overall “engagement rate” for a lot of the top Twitter influencers. Quite simply, on mouse over of many users, we’ll tell you that user’s @mention rate (what percent of his timeline consists of leading @mentions of others), RT rate, and URLs in tweets rate. Those folks with 0% @mention rate… well, you’re not likely to get through to them.

How do you get around this issue? Well, here’s what I do.

I create a useful comparison between competitors. I bring up the list of followers shared by all three (because these folks are likely to be super attuned to my message). I download the data into Excel.

This download will include the Social Authority for all users, as well as the other engagement metrics for many users. What I like to do is the following:

Namely, I create a new column that is simply the sum of Social Authority and percentage @contact rate. This produces a score between 1 and 200. I like to do this because it’s a simple way to find users who have both high engagement and influence.

Of course, this is a simple example of how we use Social Authority. We’re eager to see what you come up!

But that means you need access to the data beyond just Followerwonk. Here’s where the API comes in.

Cue the API…

One of the early struggles we had at Followerwonk was the need for a large amount of influence data. We needed influence metrics on pretty much every user on Twitter! That data wasn’t easily available, and it’s one of the reasons why we developed our own metric.

With that in mind, we want to make this data available to all. For free. And generously.

Here’s how to get started with our API:

  1. Get your access credentials by clicking on the link in the top section of our Social Authority page.
  2. Read the docs on how to use the API.
  3. Do a simple test to get someone’s Social Authority. You can learn how here.

After that, you’re all set! You can do 20,000 calls per day day, requesting up to 25 users per call. That works out to a daily limit of 500,000 users. Hopefully that’s enough for all your needs (and if not, contact us and we can see what we can do). 

Here are some areas you might consider as you start thinking how you’d use Social Authority:

  • As a low-cost alternative (or complement) for any current use of other 1 to 100 scores like Klout or PeerIndex.
  • As the foundation for other metrics that might use Social Authority as an input.
  • As a supplement to any software that you develop that surfaces Twitter users in any capacity.
  • As an Excel add-on with the ability to quickly grab scores for your own spreadsheets.

A quick example

I’ve written a little Chrome extension to give an example of how to use the API. You can download it and play around with our API. (As I said, it’s really rough!)

Once installed, you can mouse-over any Twitter name on any other Web page. Once you do, you’ll see a small hovercard that reveals their Social Authority. In the example below, I’m browsing the SEOmoz team page for our Help Team Leader, Aaron Wheeler:

Notice the little blue hovercard? It reveals Aaron’s Social Authority by making an API call behind-the-scenes.

This has immediate value. As you start to browse the Web, you can quickly get the Social Authority of any Twitter user mentioned on blogs, news articles, and so on. It’s a great way to opportunistically judge the value of any referenced Twitter user.

Of course, this is a very basic example. (And we invite you to fork that quick code to come up with something even better.)


We’re eager to see how you’ll use Social Authority, and we’d love to help you develop even more robust applications that make use of it. To share your feedback, please feel free to comment or to contact me directly (tweeting me @petebray is a good way) if you’d like any help or advice.

Please let us know where you integrate, and any other changes you’d like to see in the comments below. Cheers!

 

 

Reference :- http://www.seomoz.org/blog/social-authority-api

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Important Elements To Design a Great Website Marketing Plan By EBriks Infotech

29 Apr

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29 Apr

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Here’s What Google’s Labeled Search Results Could Look Like in Europe

26 Apr

The European Commission is now seeking feedback on Google’s cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google’s results could soon look like.

As we’ve previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. Additionally, Google says it will clearly display three “Rival Links” to make searchers aware of Google alternatives for the next five years.

What will Google search results look like in Europe exactly? This EC document provides all the details.

Google Shopping Results

Here’s what Google Shopping results look like right now:

dslr-camera-google-search

And here’s what the revised search results will look like.

dslr-google-search-proposed-change

After the proposed change, “Shop for dslr camera on Google” now is clearly labeled “Google Shopping Results,” with the Sponsored link located directly to the right, and everything is contained in one single box. And rather than “Shop by brand,” Google would put the option to search on three non-Google sites.

Clicking on the info button beside the “Sponsored” notation will bring up an explanatory message: “This link is inserted to show more results from Google’s Shopping results. For shopping results from other relevant providers, click on the links to other search sites below or see Google’s other search results.”

Google Places Search

On searches that trigger Google local results, Google will mark links to its reviews as “Google Places Search”, and also include the option to search local results on three “other relevant providers” to the right on desktop searches, or “Other sites” for mobile searches:

restaurants-google-mobile-search-proposed-change

As with the Shopping results, clicking on “Other sites” would bring up three links to “Other local search sites”:

other-local-search-sites-google-proposed-change

Google News Results & Image Search

Searches that include news results will also be revised with clearer labeling. Here’s what a search for [obama] looks like now:

obama-google-news-results

And here’s what the revised search results would look like:

obama-google-news-search-proposed-change

This proposed change changes the wording of “News for Obama” to “Google News Search” and adds an additional link, “More Google news results for obama”. Clicking on the info button in these search results will bring up this explanatory message: “This link and the ‘More Google news results’ link below are inserted to show more results from Google’s own specialised news search pages.”

Google’s proposal to the commission also includes an offer that gives publishers the ability to “control the content displayed on Google News” by excluding content; specifying a date web pages should no longer appear; and prevent the display of snippets for articles.

Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled “Google Image Search”:

google-image-search-proposed-change

Are Google’s Changes Enough?

Despite these proposed changes, the EU antitrust case isn’t over. V3 provides more additional analysis in “Lawyers see wisdom in Google’s search peace offerings“.

Are these changes significant enough to appease rival companies such as Microsoft? Do you think Google’s changes go far enough?

 

Reference :- http://searchenginewatch.com/article/2264277/Heres-What-Googles-Labeled-Search-Results-Could-Look-Like-in-Europe

 

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