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Do You Want To know About Digital Marketing Strategy By EBriks Infotech

31 May

Do You Want To know About Digital Marketing Strategy By EBriks Infotech

EBriks Infotech Is A Leading Brand SEO Company India That Come In Top Five SEO Company In India.We Share A Important Information About Digital Marketing Strategy.We Increase Organic Search Engine Rankings,Increase your sales And Also Increase your profits Share With Us Friend.If You Want To More Infomation About This Then Visit http://www.ebriks.com

Engage a Wider Audience by Optimizing for Personalized News Readers

30 May

The consumption of news is changing… rapidly. Traditional print news has been fading away, and the convergence of electronic and interactive media is taking over. Consumers are longing for more personalization, voting and filtering options to deliver spot-on news in a digital world with many distractions. The current challenge for publishers is to determine how to cater to an audience that has more control than ever to choose what shows up in their news feed.

Personalized News Readers / Social News Readers
A few of the current players in the personalized/social news reader app space.

Recent changes in the way news can be consumed has publishers either scratching their heads to figure it out, or chomping at the bits on how to leverage these emerging news platforms. Media publishers that stay innovative and leading-edge are in a great position to leverage the power of personalized news readers (aka social news readers) to stay connected through a customer journey. Popular news reader app Flipboard announced they had 20 million users back in August of 2012, so it’s a technology that cannot be ignored!

Before providing insights into how publishers can better optimize their content, let’s review some recent technology changes and shifts in consumer behavior…

The backbone that has helped power content in various personalized news readers took a slight blow with Google’s announcement of the Google Reader service getting shut down. I personally have used Google Reader to power content for news readers on my iOS devices including Zite and Flipboard. From an end-user standpoint I am bummed about Google Reader going away, but I am just as excited for the opportunity for another player to step in and leverage RSS technology. Feedly is already making some big gains in acquiring new users and Digg announced they are building a reader solution.

As of late there has been a shift from aggregating great content via RSS, to following publishers on social media accounts like Facebook, Twitter, Google+ and LinkedIn. This evolution isn’t a surprise due to the increasing adoption and usage of social media, but as a news consumer I get nervous this shift will lead to more noise and cluttered news and information. I’m only saying this because an app like Zite has allowed me to really leverage my Google Reader RSS feeds to get great articles for reading without combing through vast amounts of noise in social media feeds. Regardless of personal preference, there are more options now than ever to find content that matters to each individual.

Some of the newer personalized news platforms are bypassing RSS altogether and relying on linking to your social media accounts to pull in relevant content. This new direction places less emphasis on some of the technical aspects of RSS optimization, and more on social media integration and the wisdom of crowds through sharing and voting. This could cause some temporary headaches for end users, but it presents an opportunity for content publishers and marketers to get more relevant social shares around their content to influence placement in social news readers.

How can publishers make sure content remains visible and found by people using personalized news readers?

The answer is simple… keep following SEO best practices for content optimization! It is important your internal team or agency partner continues making sure content is optimized for searchable keywords, readability and shareability.

How do you rise above competition investing in ongoing content development and promotion?

The answer goes beyond your standard SEO best practices. Following these best practices below ensures your content strategy is integrated with various forms of digital marketing, and it will increase the chances of your content being found and widely read via personalized news readers.

Getting Started with Audience Research

How often do you ask your audience how they like to consume content? Are you using analytics to determine which channels get the most engagement for your content? If you have a variety of ways your audience reads your content you’ll want to make sure you are active in channels that provide high visibility and ultimately drive people to take action. Channels to ask your readers about are; printed magazines, blogs, e-mail updates, social posts, RSS feeds, video, podcasts, or personalized news readers. Determining the proper mix of channels through audience engagement and analytics review allows you to refine your content marketing and optimization strategy for better results.

Content Development / On-site Optimization

  • Publish unique and timely content that will engage readers and promote shareability and discussion. Incorporate trending topics and keywords in your posts to gain additional visibility.
    • Perform quick keyword research
    • Generate an eye-catching headline
    • Consider constructive conflict
  • Include customized graphics that draw attention in a personalized news feed
    • Include at least one image (Flipboard recommends it should be at least 600px wide)
    • Keep your image captions short, one or two sentences at most
  • Place your Twitter handle in the content of the post near the headline
  • Write balanced content for multi-device consumption (desktop, tablet, smartphone)
  • Strive to make articles at least 700 characters or 150 words long
  • Make sure your blog posts having relevant categorization and tagging
  • If your content is regionally focused then it’s best to share light content during morning and afternoon commuting times and longer articles at night when users spend more time reading them
  • Review the “New & Noteworthy” lists on Flipboard and Zite to view what the latest hot news topics are and determine what is relevant to your business and ongoing messaging

Technical Optimization

  • Use clean and consistent URLs
  • Specify canonical links via <link rel=canonical> on all pages
  • Include social sharing integration on your posts
  • Include optimized Open Graph tags for your most compelling and shareable content
  • Make sure your RSS feed is valid using the W3C Feed Validator
  • Optimize your RSS feed using FeedBurner and make sure it is optimized, easily accessible, and caters to your audience (enable and optimize for the email subscription option)
  • Include a link to your RSS feed on every page of your site via the auto discovery RSS meta tag
  • Establish authorship for your blog and article posts
  • Optimize for Google News inclusion
  • Generate a frequently updated XML sitemap for your blog or newsroom
  • Add your blog feed headlines to your homepage for an area of fresh content

Off-site Optimization

  • Submit your RSS feed to Blog/RSS directories
  • Link to your great article/blog post content from relevant press releases
  • Cross-link from relevant content posted on YouTube and SlideShare
  • Link to your relevant content from guest blog posts on other sites

Social Promotion

  • Post your blog or article links on your social channels with context on why people should read it
  • Encourage your social followers to follow other people you have an influence on (this will increase the chances your content shows up in their social news reader)
  • Consider a paid social campaign to send traffic to great content to get brand exposure

Platforms and Publishing Opportunities

Below are some widely used platforms that provide an opportunity for content publishers to follow guidelines or submit an application to be included as a preferred publisher:

Zite uses an algorithm to evaluate millions of news stories around the web every day. This algorithm analyzes multiple attributes to determine if an article should be delivered to you via your smartphone or tablet. Zite looks at the type of article, its key attributes, and how it’s shared across the web and matches these articles with your personal interests. Zite offers a Publisher Program where each publisher’s content will be featured within its own section of the app, showing articles to a reader based on his or her interests. Currently, Zite is focusing on larger publishers and working with Bleacher Report, CNN, The Huffington Post, etc. but they are looking for ways to work with smaller publishers sometime soon.

Flipboard transforms how people discover, view and share content by combining the beauty and ease of print with the power of social media. Social tools built right in so you can like, comment, +1, email and more. It is customizable to become your own personal magazine within your smartphone and/or tablet. The content guide section will help you find the best sources curated from around the web. Flipboard accepts publishers, they would like you to email your optimized RSS feed and include social and website details in your email. Once you email them, they will review it and let you know the next steps. As for making sure your RSS feed is optimized before submitting it and assuring your news feed is seen, check Flipboard’s tips on publishing content via RSS feeds.

Pulse is an extremely popular personalized news reader application that has received widespread media recognition, including winning the Apple Design Award. On April 11th, 2013 Pulse was acquired by LinkedIn. Pulse accepts publishers through a form on their site, where you will need to fill out your site’s description, content categories, logo, and any RSS feed URLs you’d like to submit. Before you submit, make sure you check that your feed is updated frequently, all content is suitable for the audience, and includes working images and videos. Pulse offers tips on optimizing the RSS feeds you submit to them, so you can increase the likelihood of your content being seen by users. They advise including related links at the bottom of your articles and publishing new articles frequently.

Umano is an application that allows voice actors to explain your content. Umano gives publishers two options for integration – basic and advanced. The advanced option allows publishers to create a more integrated experience. Umano breaks down best practices for integration, which includes creating a unique URL for every article and customizing the player appearance.

Social News Platforms without a Publishing Program

Below are a few social news platforms that are emerging that do not rely on RSS or publisher submissions and will determine what is popular based on who you follow on the social channels:

Thirst uses your Twitter feed to deliver stories and other content you want to read. Users start by creating a Thirst account, or logging in through Facebook or Twitter. The app will open with a selection of topics displayed in a style like Flipboard. When selecting a topic, users get a list of stories, a tab highlight chatter on social networks and a section for comments. Users can choose to follow a specific subject on top of any social recommendations, if enabled. Stories are displayed as they would on a standard Web or mobile browser.

Prismatic is a social news discovery site that hopes to help by allowing people to delve into topics, through algorithms that read the content being shared on social media.

There Are No Shortcuts!

Gaining visibility on social news readers still relies on creating great content with value and building relationships. It’s hard to predict where social and personalized news is heading, but if you integrate your content marketing and take a part in the evolution you’ll gain quicker insight into how changes apply to your business and messaging to connect with people.

Please share your tips and experience below on ways to engage your audience with compelling content!

 

Reference :- http://www.moz.com

EBriks Infotech :- SEO Company India  SMO Company India  PPC Company India

The consumption of news is changing… rapidly. Traditional print news has been fading away, and the convergence of electronic and interactive media is taking over. Consumers are longing for more personalization, voting and filtering options to deliver spot-on news in a digital world with many distractions. The current challenge for publishers is to determine how to cater to an audience that has more control than ever to choose what shows up in their news feed.

Personalized News Readers / Social News Readers
A few of the current players in the personalized/social news reader app space.

Recent changes in the way news can be consumed has publishers either scratching their heads to figure it out, or chomping at the bits on how to leverage these emerging news platforms. Media publishers that stay innovative and leading-edge are in a great position to leverage the power of personalized news readers (aka social news readers) to stay connected through a customer journey. Popular news reader app Flipboard announced they had 20 million users back in August of 2012, so it’s a technology that cannot be ignored!

Before providing insights into how publishers can better optimize their content, let’s review some recent technology changes and shifts in consumer behavior…

The backbone that has helped power content in various personalized news readers took a slight blow with Google’s announcement of the Google Reader service getting shut down. I personally have used Google Reader to power content for news readers on my iOS devices including Zite and Flipboard. From an end-user standpoint I am bummed about Google Reader going away, but I am just as excited for the opportunity for another player to step in and leverage RSS technology. Feedly is already making some big gains in acquiring new users and Digg announced they are building a reader solution.

As of late there has been a shift from aggregating great content via RSS, to following publishers on social media accounts like Facebook, Twitter, Google+ and LinkedIn. This evolution isn’t a surprise due to the increasing adoption and usage of social media, but as a news consumer I get nervous this shift will lead to more noise and cluttered news and information. I’m only saying this because an app like Zite has allowed me to really leverage my Google Reader RSS feeds to get great articles for reading without combing through vast amounts of noise in social media feeds. Regardless of personal preference, there are more options now than ever to find content that matters to each individual.

Some of the newer personalized news platforms are bypassing RSS altogether and relying on linking to your social media accounts to pull in relevant content. This new direction places less emphasis on some of the technical aspects of RSS optimization, and more on social media integration and the wisdom of crowds through sharing and voting. This could cause some temporary headaches for end users, but it presents an opportunity for content publishers and marketers to get more relevant social shares around their content to influence placement in social news readers.

How can publishers make sure content remains visible and found by people using personalized news readers?

The answer is simple… keep following SEO best practices for content optimization! It is important your internal team or agency partner continues making sure content is optimized for searchable keywords, readability and shareability.

How do you rise above competition investing in ongoing content development and promotion?

The answer goes beyond your standard SEO best practices. Following these best practices below ensures your content strategy is integrated with various forms of digital marketing, and it will increase the chances of your content being found and widely read via personalized news readers.

Getting Started with Audience Research

How often do you ask your audience how they like to consume content? Are you using analytics to determine which channels get the most engagement for your content? If you have a variety of ways your audience reads your content you’ll want to make sure you are active in channels that provide high visibility and ultimately drive people to take action. Channels to ask your readers about are; printed magazines, blogs, e-mail updates, social posts, RSS feeds, video, podcasts, or personalized news readers. Determining the proper mix of channels through audience engagement and analytics review allows you to refine your content marketing and optimization strategy for better results.

Content Development / On-site Optimization

  • Publish unique and timely content that will engage readers and promote shareability and discussion. Incorporate trending topics and keywords in your posts to gain additional visibility.
    • Perform quick keyword research
    • Generate an eye-catching headline
    • Consider constructive conflict
  • Include customized graphics that draw attention in a personalized news feed
    • Include at least one image (Flipboard recommends it should be at least 600px wide)
    • Keep your image captions short, one or two sentences at most
  • Place your Twitter handle in the content of the post near the headline
  • Write balanced content for multi-device consumption (desktop, tablet, smartphone)
  • Strive to make articles at least 700 characters or 150 words long
  • Make sure your blog posts having relevant categorization and tagging
  • If your content is regionally focused then it’s best to share light content during morning and afternoon commuting times and longer articles at night when users spend more time reading them
  • Review the “New & Noteworthy” lists on Flipboard and Zite to view what the latest hot news topics are and determine what is relevant to your business and ongoing messaging

Technical Optimization

  • Use clean and consistent URLs
  • Specify canonical links via <link rel=canonical> on all pages
  • Include social sharing integration on your posts
  • Include optimized Open Graph tags for your most compelling and shareable content
  • Make sure your RSS feed is valid using the W3C Feed Validator
  • Optimize your RSS feed using FeedBurner and make sure it is optimized, easily accessible, and caters to your audience (enable and optimize for the email subscription option)
  • Include a link to your RSS feed on every page of your site via the auto discovery RSS meta tag
  • Establish authorship for your blog and article posts
  • Optimize for Google News inclusion
  • Generate a frequently updated XML sitemap for your blog or newsroom
  • Add your blog feed headlines to your homepage for an area of fresh content

Off-site Optimization

  • Submit your RSS feed to Blog/RSS directories
  • Link to your great article/blog post content from relevant press releases
  • Cross-link from relevant content posted on YouTube and SlideShare
  • Link to your relevant content from guest blog posts on other sites

Social Promotion

  • Post your blog or article links on your social channels with context on why people should read it
  • Encourage your social followers to follow other people you have an influence on (this will increase the chances your content shows up in their social news reader)
  • Consider a paid social campaign to send traffic to great content to get brand exposure

Platforms and Publishing Opportunities

Below are some widely used platforms that provide an opportunity for content publishers to follow guidelines or submit an application to be included as a preferred publisher:

Zite uses an algorithm to evaluate millions of news stories around the web every day. This algorithm analyzes multiple attributes to determine if an article should be delivered to you via your smartphone or tablet. Zite looks at the type of article, its key attributes, and how it’s shared across the web and matches these articles with your personal interests. Zite offers a Publisher Program where each publisher’s content will be featured within its own section of the app, showing articles to a reader based on his or her interests. Currently, Zite is focusing on larger publishers and working with Bleacher Report, CNN, The Huffington Post, etc. but they are looking for ways to work with smaller publishers sometime soon.

Flipboard transforms how people discover, view and share content by combining the beauty and ease of print with the power of social media. Social tools built right in so you can like, comment, +1, email and more. It is customizable to become your own personal magazine within your smartphone and/or tablet. The content guide section will help you find the best sources curated from around the web. Flipboard accepts publishers, they would like you to email your optimized RSS feed and include social and website details in your email. Once you email them, they will review it and let you know the next steps. As for making sure your RSS feed is optimized before submitting it and assuring your news feed is seen, check Flipboard’s tips on publishing content via RSS feeds.

Pulse is an extremely popular personalized news reader application that has received widespread media recognition, including winning the Apple Design Award. On April 11th, 2013 Pulse was acquired by LinkedIn. Pulse accepts publishers through a form on their site, where you will need to fill out your site’s description, content categories, logo, and any RSS feed URLs you’d like to submit. Before you submit, make sure you check that your feed is updated frequently, all content is suitable for the audience, and includes working images and videos. Pulse offers tips on optimizing the RSS feeds you submit to them, so you can increase the likelihood of your content being seen by users. They advise including related links at the bottom of your articles and publishing new articles frequently.

Umano is an application that allows voice actors to explain your content. Umano gives publishers two options for integration – basic and advanced. The advanced option allows publishers to create a more integrated experience. Umano breaks down best practices for integration, which includes creating a unique URL for every article and customizing the player appearance.

Social News Platforms without a Publishing Program

Below are a few social news platforms that are emerging that do not rely on RSS or publisher submissions and will determine what is popular based on who you follow on the social channels:

Thirst uses your Twitter feed to deliver stories and other content you want to read. Users start by creating a Thirst account, or logging in through Facebook or Twitter. The app will open with a selection of topics displayed in a style like Flipboard. When selecting a topic, users get a list of stories, a tab highlight chatter on social networks and a section for comments. Users can choose to follow a specific subject on top of any social recommendations, if enabled. Stories are displayed as they would on a standard Web or mobile browser.

Prismatic is a social news discovery site that hopes to help by allowing people to delve into topics, through algorithms that read the content being shared on social media.

There Are No Shortcuts!

Gaining visibility on social news readers still relies on creating great content with value and building relationships. It’s hard to predict where social and personalized news is heading, but if you integrate your content marketing and take a part in the evolution you’ll gain quicker insight into how changes apply to your business and messaging to connect with people.

Please share your tips and experience below on ways to engage your audience with compelling content!

Brands Take to Instagram for Marketing

30 May

Brands Captivate Users with Photo Sharing

Instagram: The Hot New Marketing Channel

Instagram began as a mobile app similar to Foursquare, but the creators stripped many of the original features to develop the app we know and love today: a space to share, like, and comment photos. Within the first three months of existence, the app’s community grew to over a million users. Now, almost two and a half years after the app’s initial launch and one year after Facebook’s acquisition of the mobile app, Instagram boasts 100 million monthly active users. Instagram’s numbers are astounding, and brands have taken note. Few early adopter brands began using the app in 2011, but lately there has been a noticeable increase in companies using the app for contests, giveaways, and other marketing tactics.

Instagram boasts 40 million photos per day with upwards of 8500 likes and 1000 comments per second. Most Instagram users are regular people, posting pictures from their day-to-day lives, but a growing trend is emerging with brands taking to Instagram to boost their social media management. More brands are beginning to not only have an account in Instagram, they are posting upwards of 20 or more times per month, which is helping to increase engagement and followers.

The Best Industries for Instagram Marketing

Intel has proven that even seemingly mundane industries can have an interesting Instagram profile, but it is definitely easier for some industries than for others. Companies with a visually-driven product or service offering will have a much easier time using Instagram to its fullest. In addition, brands or celebrities who want to showcase a “behind the scenes” look will also do very well on the app. Some of the best industries include:

  • Food and Beverage
  • Hospitality
  • Entertainment
  • Fashion
  • Design

Who is Using Instagram?

Many brands have begun to use Instagram to market their company image, and a handful of these brands are doing an excellent job. The following four brands have gathered tens to hundreds of thousands of followers because they use interesting tactics to engage with their fans:

Starbucks

With over 1.2 million followers, Starbucks (http://instagram.com/Starbucks) uses user-submitted photos mixed with behind the scenes photos of coffee roasting, their equipment, the original pike place location, and other creative photos to engage their followers.

Red Bull

Red Bull’s (http://instagram.com/redbull) Instagram following has grown to over 701,000. The energy drink company posts exciting, high-energy photos depicting various adventures and stunts. These photos support the brand’s tagline, “Red Bull Gives You Wings.”

adidas Originals

The adidas Originals (http://instagram.com/adidasoriginals) Instagram account has over 630,000 followers. This account differs from the adidas company account because it showcases photos of new merchandise alongside photos of the various ways that Adidas customers use their merchandise, like mismatched adidas shoes, wearing them out, or celebrities who support the brand. These photos make this specific account more exciting than the adidas company account, which posts many general and commercial-looking photos of their products, yet this account still has 237,000+ followers.

American Express (AMEX)

American Express (http://instagram.com/americanexpress) has capitalized on their card rewards by using their Instagram account to showcase “exclusive experiences, news and rewards,” as stated in their account tagline. Their photos show off the food and entertainment side of American Express rewards as well as behind the scenes at the American Express HQ, like take your daughter/son to work day. Their charming and exciting photos have resulted in over 27,000 followers.

Benefits of Instagram for Brands

Instagram is one of the most popular apps for many people; users spend time browsing pictures, and if a brand’s photo is one of the pictures in their feed, then the use of Instagram successfully keeps the brand’s name on the user’s mind. This could lead to the user following the brand’s Instagram account if they aren’t already, and further engaging with the brand on Instagram.

Call to Action

One of the biggest benefits of using Instagram as a brand is the ability to plug a Call to Action (CTA) into many posts. Brands are taking advantage of this by promoting sales, promo codes, new products, contests, events, and other related topics, and followers are responding. Brands that attach deals to their Instagram photos may see an increase in their followers, and some muse that it may be a good way to retain followers as well.

Instagram provides multiple opportunities to add links and Calls to Action. In the account summary of every Instagram profile there is an option to provide a URL which shows in clickable form on the brand’s Instagram profile. Unfortunately, Instagram does not currently support clickable links in captions and comments of individual photos, but the app does support hashtags, which are words or phrases preceded with the # symbol.

Humanize a Brand

Like social media, Instagram has the huge benefit of humanizing a brand. Many times brands can be seen as unreachable or objectified, but brands have been slashing through this ideology by posting pictures of “behind the scenes” in offices, studios, and on the go.

By doing so, Instagram users get a better idea of what a company is really about. Fashion brands have uploaded photos backstage of runway shows and photo shoots, big corporations have shown peeks into day-to-day office life, and the trend keeps growing. This shows Instagram users that these brands are actually approachable and that real people are behind the shiny logos.

Social Media Integration

To further this effort, brands are using Instagram’s built-in social sharing, which allows the same photos on Instagram to be shared on the company’s Facebook, Twitter, Tumblr, Flickr or Foursquare. The two most commonly used of these are Facebook and Twitter. Even though Twitter doesn’t support Instagram photos in the convenient way that it used to, social sharing has become one of the best benefits for brands using Instagram.

Instagram takes it one step further and allows the option to share photos on any Facebook page that the user is an admin of. To activate this, go to Settings which is the gear icon on your profile page. Then scroll down and select “Share Settings,” then “Facebook,” then “Share photos to,” and allow it to authorize posting on your behalf. You will now have the option to select a personal timeline or a Facebook page (company page or otherwise). Once you have set this up, all of your photos that you choose to share to Facebook will automatically post on the page that you select in the settings. After setup, this option is also available for photos that have already been posted; to do so simply select a photo from your profile and tap the “…” icon next to the like and comment buttons. Select “Share Photo” and choose which social networks you would like to share to. By setting up Instagram to share photos on the company’s Facebook page, brands can seamlessly link these social accounts together.

Instagram Brand Marketing Techniques

There are many different marketing strategies that can be instrumental when using Instagram for brands. Some of these include photo enhancement, hashtag use, contests and social sharing.

Photo Enhancement

Instagram draws users in with the vintage look and feel of the filters available. The app currently features 20 different photo filters, all designed to give users’ pictures a vintage or analogue photography form. The app also offers the ability to add blur and to adjust the contrast. The statistics for filter use among brands shows that about 50% of brands don’t use any sort of filter for their photos while the other 50% do use filters to enhance the picture. The most popular filter for brand photos is L0-fi3.

Hashtags

Hashtags, as previously stated, are words or phrases preceded by the # symbol. They act as categories on Instagram, similar to their purpose on Twitter. Hashtags can be used to tag a brand, a specific product line, or virtually any word or phrase imaginable. It serves as a way to search for different categories, like #nature, #happyhour, or #style. Many user-created hashtags have been made popular on the app and are used daily, like #instagood. The best way for brands to engage in this trend is to create their own hashtag and give their fans an incentive to use it. For example, Red Bull uses the hashtag #GivesYouWings, and BMW uses #SheerDrivingPleasure. These hashtags can be used by anyone on any photo, but the best way to encourage their use is with a contest.

Contests

Contests are one of the best ways to engage current fans and gain new ones. Most contests are centered on a specific hashtag that is created by the brand for the specific contest. The prizes for these contests vary; some brands offer one prize per week and then a grand prize at the end of a time frame, and others just offer one grand prize. One example of a current contest is RA Sushi’s #RAShoutOut program:

RA Sushi

RA Sushi (http://instagram.com/rasushi) is a little newer to Instagram, and they recently rolled out an Instagram contest. To enter, Instagram users simply have to follow @RAsushi on Instagram, take a photo at any RA restaurant and post it using the hashtag #RAShoutOut. Each week one winner is chosen and granted a $25 gift certificate to RA.

There are many past contests that have gotten a lot of fan attention. Here are a few of them:

T.J.Maxx

Last month T.J.Maxx (http://instagram.com/tjmaxx) held a contest for “maxxinistas” everywhere. For the month of April, T.J.Maxx encouraged Instagram and Twitter users to shop at T.J.Maxx and create a designer outfit. Then users could post a picture of them wearing their new outfit with the tag #MaxxStyle, along with the designer name and how much they paid. Not only did fashion-focused fans get to be featured on T.J.Maxx’s Facebook page, each week T.J.Maxx rewarded one person with a $50 gift card and a grand prize winner got a $500 gift card to the store.

GE Instagrapher Contest

General Electrics (GE) (http://instagram.com/generalelectric) hosted a contest to select the next GE “Instagrapher,” the brand’s next Instagram photographer. Users were encouraged to post pictures using the hashtag #GEinspiredME on photos based around the four ways that GE works: building, powering, moving and curing. Over 4,000 images came pouring in, all with the goal of winning the grand prize: to be the next GE Instagrapher with the chance to be flown to the UK to photograph a GE jet engine plant.

Social Sharing

As previously mentioned, Instagram makes it incredibly easy to link to a brand’s various social media accounts. After a quick and easy setup, brands (and regular users) can post their Instagram pictures to Facebook, Twitter, Tumblr, Flickr and Foursquare. They can also add a location to tag a specific store, restaurant, office or otherwise to further enhance the brand’s image. With so many options for sharing, brands would be smart to take advantage of this built-in feature.

New Instagram Feature

Instagram has just launched the preview version of its new feature, Add People. This feature enables tagging pictures, similar to Facebook’s tagging. A person or brand can tag any Instagram user, whether it is a brand’s profile or a person’s. This feature is available for immediate use in the new Instagram updates 3.5 and 3.5.1.

The Add People feature could be a great tool for brands to promote, via contest or otherwise, to encourage Instagram users to tag their account. These photos differentiate from hashtags because they will appear on a special new tab on the brand’s profile. This feature will go live on May 16th, 2013. Until then, Instagram users are encouraged to play with the feature and tag themselves and friends. (editor’s note: this post was submitted before the feature went live)

A Great Tool for Brands

Instagram is a great tool for brands to market their business. More and more brands are catching on to these tactics and creating new techniques to engage followers and to enhance their marketing efforts. Mobile marketing is becoming more critical each day, and Instagram offers a fun, fresh integration while keeping the public involved.

The beauty of Instagram marketing is that brands don’t force their message on people; the people choose to engage with the brand, and therefore, the brand’s marketing message. If only all aspects of marketing were this easy!

 

Reference :- http://moz.com

 

EBriks Infotech :- SEO Company India  SMO Company India  PPC Company India

An RSS Reader A Week: In Search of a Google Reader Replacement

30 May

This post is a bit of an experiment, but I’ll get to that in a minute. As you probably know, Google Reader will be shutting down on July 1st. Like many people, I still use RSS to get information from trusted sources, and I’m looking for alternatives. So, I’m going to try a new RSS reader each week and write about my experiences here. I’ll be writing the post as I go, updating it every Thursday, so that I can get alternatives into your hands as I test them. As I update, the newest week will be pushed to the top.

Get Your Data Out Now!

First things first – don’t find yourself on July 2nd realizing that Google Reader is gone and you have to completely recreate your entire list of feeds. Here’s what you do – open Google Reader and click on the gear icon in the upper-right. Select “Reader Settings” and you’ll see a screen like this:

Google Reader export, step 1

Click on the “Import/Export” tab, and you’ll see “Export your information” at the bottom. That link takes you to Google Takeout, which allows you to download your data from Google products. You could also just jump straight to Takeout. You’ll need to log in with your Google account. Once you’re logged in, click on the “Choose services” tab (to just download Reader data):

Google Reader export, step 2

Select “Reader” from your list, and you’ll see something like this:

Google Reader export, step 3

Click on “Create Archive” and then be prepared to wait a couple of minutes. You can opt to have Google email you when they’re done. Eventually, you’ll see this:

Google Reader export, step 4

Don’t forget to click “Download”, or you’re going to be really sad later. You’ll get back a zipped archive with more data than you really need, but drill down until you find a file called “subscriptions.xml” – that’s the one you’ll need later to import into other readers. Some import automatically, but that option may not be available after July 1st, so I highly recommend backing up your data while you still can.


Week 1 – Feedly (www.feedly.com)

FEATURES: 5 stars
USABILITY: 5 stars
IMPORTING: 4 stars

I almost regret starting with Feedly, because it’s honestly such a good tool that I’m not sure I want to try much else. Feedly isn’t technically a web-based app, but it integrates with Chrome and Firefox and has apps for iOS, Android, and Kindle. I’m using the Chrome version, which has all the bells and whistles. Feedly defaults to a “Today” page, which is pretty handy:

Feedly's Today page

I’m old and easily frightened, so I can be a bit squeamish about too many new features, but it doesn’t take much time at all to figure out Feedly, and it’s easy to default to a more familiar view and dive right into your own feeds:

Feedly category pages

The giant “Mark as read” button may be one of my favorite features of Feedly, and the category-based view will be very familiar to anyone used to Google Reader. The Chrome version of Feedly also installs an extension to allow you to easily save or share any page for later. It appears as an icon in the lower-right, which expands into a full-featured toolbar (I’ve added the text labels):

Feedly Toolbar

Importing data from Google Reader into Feedly is basically automatic (no export/import required). The only reason I marked Feedly down is that currently they connect directly to the Google Reader API. Once the API goes away, it’s unclear how people will migrate. Feedly has made it clear that they are building their own data back-end, and hopefully there will be no service interruption. That uncertainty is the only question mark on an otherwise impressive and easy-to-use offering.

 

Reference:- http://www.moz.com

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How to learn Search Engine Optimization(SEO) Easily?

28 May
EBriks Infotech Is A Leading Brand SEO Company India That Share Information About How to learn Search Engine Optimization(SEO) Easily? Search Engine optimization is a technique to increase online presence of a website and branding a business. SEO is necessary for every online business, because it make able to gather large number of organic customers via Search Engines. Today several search engines are working around the world and effective in internet marketing. SEO is best tool for optimization of a website and attracting large number of organic visitors. Here all topics related to SEO is discussed. To be a professional SEO Experts , these topics are very helpful. Learn these topics either yourself or from an experts. Clear these concepts and be a professional seo expert.
SEARCH ENGINE OPTIMIZATION – Part 1
1. What is Search Engine Optimization (SEO) ?
2. What is Internet Marketing ?
3. How do the Search Engines works (Google, MSN, Yahoo etc)
5. Uploading & Managing a website.
6. Understanding SEO of Static and Dynamic Websites like HTML, Word Press, Joomla, Drupal, Dot Net etc.
6. On Page Optimization Techniques
7. Off page Optimization Techniques
8. Link Building
9. Directory Submission,
10. Social Bookmarking(SBM)
11 Classifieds Submissions
9. Website and SEO analysis Tools
10. Article & Press Release Submission
11. RSS Submission
SEARCH ENGINE OPTIMIZATION – Part 2
1. Keyword Research tool, Keyword Planning, Analysis & application on Website
2. How to Promote a website on Multiple Keywords on Search Engines
3. How to Control & manage your Website through Google Webmaster.
4. Site Map Creation
5. How to Remove Virus From Website
6. How to Fix website Errors – It helps to speed up the performance of website
SEARCH ENGINE OPTIMIZATION – Part 3
1. How to Analyzing Web Traffic to your Website with the help of Googleanalytic.
2. Learn techniques to promote your website keyword with the Help of Analytic.
3.. Learn how to Earn from live Adsense program
3. Google Ad words
4. Learn Overall website Optimization to Get high Traffic and queries
6. Google Business Center – How to Add your Business in Google business Listings
7. How to list your website on Google Maps
8. Basics of SMO to target huge traffic
Final words
SEO is a technique to optimize a website and increase its global presence on WWW. Learn good skills either your self or from an expert and optimize a website to business over large keywords. Topics mentioned over are used by every SEO experts and beginners should also learn well. And join a SEO company india to get more skills and work under experts guidance.
 
 
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Penguin 2.0 Losers: Adult Websites, Game Websites, & Big Manufacturers Like Plate.com & The Solution Army

28 May

               

 
 
 
Google’s 4th Penguin upgrade — what the organization is contacting Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first opportunity to look at what sites might be regarded “losers” with regards to look for exposure.
 
In a few words, the record includes: adult sites, activity sites and big manufacturers like Plate.com, the Solution Military, Cheap air and Academic Examining Service (yes, ETS, the organization that makes a lot of those consistent assessments you probably took as a child).
 
The SEO application organization, Search Metrics, has just distributed its preliminary look at what sites have been impacted the most by the newest Penguin upgrade. As always, Search Metrics is using its “SEO Visibility” standard, which looks at the exposure of a business’s sites as they appear (or do not appear) across a variety of look for phrases in Google’s search engines look for.
 
Here’s their preliminary record of the 25 greatest Penguin 2.0 losers:
 
 
There are eight adult sites on the record of 25, and four game-related sites. Of those activity sites, three are detailed in the top 10. (You have to combine the adult sites detailed at the end with the sites above them to get the real order of effect.)
 
There are also several well-known manufacturers, like Plate.com, the Solution Military, ETS, and Cheap air. REEDS jewellery retailers has been around since 1946 and has shops in 18 declares. DailyDot.com, also on the record, is a well known online information site.
 
The line on the far right reveals how much “SEO Visibility” each website has missing — at least for the look for phrases those Search Metrics paths. This does not actually mean that these sites are all seeing impressive traffic failures, because they might still have high exposure for look for phrases that are not being monitored. That said, in the several years that we’ve been confirming on the Penguin and Panda up-dates, details from Search Metrics and a several other SEO application companies have usually been regarded mostly precise.
 
In his writing, Search Metrics creator Marcus Tuber says the effect from this newest Penguin upgrade has a smaller footprint sized than he predicted.
 
 
It’s not the upgrade I was anticipating. I thought that this Google Penguin upgrade would have had a larger effect similar to Panda 1. But that did not happen. My first research reveals that many slim sites, sites with slim hyperlinks and especially untrusted hyperlinks face the problem. Moreover, some small company sites were hit because they have not taken SEO serious enough.
 
 
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Penguin 2.0/4 – Were You Jarred and/or Jolted?

28 May

The long-awaited Penguin 2.0 (also called “Penguin 4”) rolled out on Wednesday, May 22nd. Rumor has been brewing for a while that the next Penguin update would be big, and include significant algorithm changes, and Matt Cutts has suggested more than once that major changes are in the works. We wanted to give the dust a day to settle, but this post will review data from our MozCast Google weather stations to see if Penguin 2.0 really lives up to the hype.

Short-Term MozCast Data

First things first – the recorded temperature (algorithm “flux”) for May 22nd was 80.7°F. For reference, MozCast is tuned to an average temperature of about 70°, but the reality is that that average has slipped into the high 60s over the past few months. Here’s a 7-day history, along with a couple of significant events (including Penguin 1.0):

MozCast Temperatures (for 7 days around Penguin 2.0)

By our numbers, Penguin 2.0 was about on par with the 20th Panda update. Google claimed that Penguin 2.0 impacted about 2.3% of US/English queries, while they clocked Panda #20 at about 2.4% of queries (see my post on how to interpret “X% of queries“). Penguin 1.0 was measured at 3.1% of queries, the highest query impact Google has publicly reported. These three updates seem to line up pretty well between temperature and reported impact, but the reality is that we’ve seen big differences for other updates, so take that with a grain of salt.

Overall, the picture of Penguin 2.0 in our data confirms an update, but it doesn’t seem to be as big as many people expected. Please note that we had a data collection issue on May 20th, so the temperatures for May 20-21 are unreliable. It’s possible that Penguin 2.0 rolled out over two days, but we can’t confirm that observation.

Temperatures by Category

In addition to the core MozCast data, we have a beta system running 10K keywords distributed across 20 industry categories (based on Google AdWords categories). The average temperature for any given category can vary quite a bit, so I looked at the difference between Penguin 2.0 and the previous 7 days for each category. Here they are, in order by most impacted (1-day/7-day temps in parentheses):

  • 33.0% (80°/60°) – Retailers & General Merchandise
  • 31.2% (81°/62°) – Real Estate
  • 30.8% (90°/69°) – Dining & Nightlife
  • 29.1% (89°/69°) – Internet & Telecom
  • 26.0% (82°/65°) – Law & Government
  • 24.4% (79°/64°) – Finance
  • 23.5% (81°/65°) – Occasions & Gifts
  • 20.8% (88°/73°) – Beauty & Personal Care
  • 17.3% (70°/60°) – Travel & Tourism
  • 15.7% (87°/75°) – Vehicles
  • 15.5% (84°/73°) – Arts & Entertainment
  • 15.4% (72°/62°) – Health
  • 15.0% (83°/72°) – Home & Garden
  • 14.2% (78°/69°) – Family & Community
  • 13.4% (79°/70°) – Apparel
  • 13.1% (78°/69°) – Hobbies & Leisure
  • 12.0% (74°/66°) – Jobs & Education
  • 11.5% (88°/79°) – Sports & Fitness
  • 7.8% (75°/70°) – Food & Groceries
  • -3.7% (70°/73°) – Computers & Consumer Electronics

Retailers and Real Estate came in at the top, with just over 30% higher than average temperatures. Consumer Electronics rounded out the bottom, with slightly lower than average flux, oddly. Of course, split 20 ways, this represents a relatively small number of data points for each category. It’s useful for reference, but I wouldn’t read too much into these breakdowns.

“Big 20” Sub-domains

Across the beta 10K data-set, we track the top sub-domains by overall share of SERP real-estate. Essentially, we count how many page-1 positions each sub-domain holds and divide it across the entire data set. These were the Big 20 sub-domains for the day after Penguin 2.0 hit, along with their SERP share and 1-day change:

  1. 5.66% (+0.29%) – en.wikipedia.org
  2. 2.35% (-0.75%) – www.amazon.com
  3. 2.22% (+3.11%) – www.youtube.com
  4. 1.49% (+6.05%) – www.facebook.com
  5. 1.35% (-8.11%) – www.yelp.com
  6. 0.84% (+4.77%) – twitter.com
  7. 0.58% (+0.37%) – www.webmd.com
  8. 0.58% (+1.87%) – pinterest.com
  9. 0.52% (+1.24%) – www.walmart.com
  10. 0.49% (+4.54%) – www.tripadvisor.com
  11. 0.47% (+0.45%) – www.foodnetwork.com
  12. 0.47% (-0.44%) – allrecipes.com
  13. 0.44% (+1.98%) – www.ebay.com
  14. 0.41% (-0.76%) – www.mayoclinic.com
  15. 0.38% (+1.72%) – www.target.com
  16. 0.37% (-4.37%) – www.yellowpages.com
  17. 0.37% (+0.58%) – popular.ebay.com
  18. 0.36% (+2.12%) – www.huffingtonpost.com
  19. 0.33% (+3.27%) – www.overstock.com
  20. 0.32% (-0.32%) – www.indeed.com

By percentage change, Yelp was the big day-over-day loser, at -8.11%, and Twitter picked up the highest percentage, at +4.77%. In absolute positions, YouTube picked up the most page-1 rankings, and Yelp was still the biggest loser. Overall, the Big 20 occupied 20.00% of the page-1 real estate the day after Penguin 2.0, up from 19.88% the previous day, picking up a modest number of ranking positions.

3rd-Party Analyses

I’d just like to call out a few analyses that were posted yesterday based on unique data, since there are bound to be a lot of speculative posts in the next few weeks. SearchMetrics posted its Penguin 2.0 biggest losers list, with porn and gaming sites taking the heaviest losses (Search Engine Land provided additional analysis). GetStat.com showed a jump in Top 100 rankings for big brands, but relatively small changes for most sites, and most of those changes on pages 3+ of SERPs.
 

Most reports yesterday showed relatively modest day-over-day changes (solid evidence of an algorithm update, but not a particularly big update). One exception was Dejan SEO’s Australian flux tracker, Algoroo, which showed massive day-over-day flux. We believe that at least two other major algorithm updates have rolled out in May in the US, so it’s possible that multiple updates were combined and hit other countries simultaneously. This is purely speculative, but no other reports seem to suggest changes on the scale of the Australian data.

The May 9th Update

I’d like to also call out an unconfirmed algorithm update in early May. There was a period of heavy flux for a few days at the beginning of the month, which was backed up by webmaster chatter and other 3rd-party reports. Temperatures on May 9th reached 83.3°F. The MozCast 7-day graph appears below:

May 9th Algo Update

The temperature spike on May 5th is unconfirmed, and may have been a test across a small number of data centers (unfortunately, our 10K data for that day was running a separate test and so we can’t compare the two data sets). Reports of updates popped up across this time period, but our best guess is May 9th. Interestingly, traffic to MozCast tends to reveal when people suspect an update and are looking for confirmation, and the traffic pattern shows a similar trend:

MozCast May Traffic

Traffic data also suggest that May 5th was probably an anomaly. Private data from multiple SEOs shows sites gradually losing traffic over a couple of days in this period. Unfortunately, we have no clear explanation at this time, and I do not believe that this was directly related to Penguin 2.0. Google did roll out a domain crowding update at some point in the past couple of weeks, which may be connected to the early May data, but we don’t have solid evidence either way. At this point, though, I strongly believe that the data indicates a significant algorithm update around May 9th.

Were You Hit by Penguin 2.0?

It’s important to keep in mind that all of this is aggregate data. Algorithm updates are like unemployment rates. If the unemployment rate is 10%, the reality for any individual is still binary – you either have a job or you don’t. You can weather 20% unemployment if you have a job (although you may worry more), and 5% unemployment is little comfort if you’re jobless. I don’t want to suggest any lack of empathy for those hit by Penguin 2.0 by suggesting that the update was relatively small, but overall the impact seems to be less jarring and jolting than many people feared. If you were hit, please share your story in the comments.

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Reference :- http://www.seomoz.org

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